May 2012
34 posts
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Prada Suits Everybody: Delightful Original Film
I have little to add to this other than reiterating what we already know: Ben Kingsley is divinity.
Wonderful original short film for Prada. Now THIS is what original branded entertainment should be.
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Cashmobs: Organize, Roll Up, Pay Full Retail →
Love this coverage of a quiet little ‘event’ billed as an antidote to Groupon and other flash sales sites (that are becoming known in local communities as surefire ways to damage your business and lose loyalty).
Aimed at supporting local merchandisers and suppliers, the flashmobs gather before coordinated shopping moments, if you will.
While everyone has an opinion on the future...
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There's a Shopping Revolution Happening
via fastcompany:
There’s a shopping revolution happening—and it’s taking place in stores, online, deep inside your wallet, and everywhere else transactions have traction. From the way we spend money, to the things we spend it on, to the sales outlets themselves, consumers are wandering in a wonderland of buying potential. PayPal’s “digital wallet,” Amex’s slick socializing, Square’s disruptive...
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Linking Loyalty Rewards to Credit Cards →
Linking rewards to synched cards isn’t just the domain of AmEx and (oh, I’m not allowed to talk about the other one yet). @oryankim at GigaOM covers two start-ups Mirth and Cardify making strides as independent brokers of the perks industry.
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Mercedes-Benz Fashion Week, Dazed & Confused Team... →
Looking forward to these behind-the-scenes vidoe shorts on Dazed.
via womensweardaily:
Mercedes-Benz Fashion Week and Dazed & Confused have teamed to introduce Fashion Broadcasting, a digital platform that will showcase emerging talent beyond the four major fashion capitals. For more
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Your Very Own QVC? V-Commerce Is Heeeere
And there you were thinking F-commerce was de rigueur… While setting up shop on Facebook is yet to yield major sales for most merchandisers, verified YouTube publishers will soon be able to sell via the Merch Store and this, quite frankly, makes a lot more sense from a consumer mindset standpoint.
Merch Store was initially rolled out in partnerships with music distributors and start-ups...
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Macy's Making Mannequins Obsolete →
Coming to a Macy’s near you: digitally-driven mannequins that change with the weather, promoting snow boots during a winter storm or a rain jacket during a downpour. The customers could also change clothes on the mannequins.
Can’t wait to see these retail revolutions roll out in stores. What a great way to connect to online!
Read more at Business Insider
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From IRCs to Ads, Catalina Coupons Gets Into...
Almost every CPG media strategy I’ve worked on has Catalina baked in as a mainstay line item. And as per Advertising Age, the checkout coupon king is about to get into digital ad buying, giving themselves an additional line item or two on many a media plan.
According to the article, Catalina has a partnership with Nielsen, and it is fueling the targeting system, called BuyerVision, by...
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Magellan Jets, Rue La La Partner for Complementary... →
“The people who pick up the savings are probably more price-conscious, but that does not mean that they are any less of a premier client to Magellan than the person who pays full retail.”
Read more at Luxury Daily
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Harrods Celebrates The Season with Editorialized... →
Editorialized shopping is all the rage, as the UK retailer creates a custom e-boutique that is split into four sections –The Festival, The Garden Party, The Races and The Summer Ball. Fabulous! Read on.
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Are Brands The New Medicis? Great Insight by... →
Since I get paid to spend time helping brands create digital and live (physical) experiences, this article is such a great read on the complicated and often contentious relationship between art and commerce. At work, we often wind up talking with artists, performers, and practitioners who can help bring our never-been-seen-before, branded or brand-sponsored, ideas to life and this piece gives me...
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Bloomingdale’s Launches Big Brown Bag App →
via womensweardaily:
Bloomingdale’s has launched the Big Brown Bag app for the iPhone to search and buy products on bloomingdales.com, learn about in-store events and deals, access wedding registries, scan products for details and customer reviews, and pay the Bloomingdale’s credit card bill, among other features. The Big Brown Bag app for the Android is set to launch Thursday. For more
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Not All Mobile-Retail Campaigns Are Made (And...
This shouldn’t be a particularly dazzling insight but to many retailers and marketers, this can often be the missing piece (as per TechCrunch): Nielsen is putting hard numbers to how consumers like to shop with their smartphones… and how you use your phone has a lot to do with where you’re shopping and what you’re shopping for.
I can’t tell you the number of conversations...
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Instagram: API Spotlight: "Shoes About Town" →
instagram:
We love seeing how folks use the Instagram API to create compelling visual experiences for their fans. For their “Shoes About Town” campaign, luxury retailer Bergdorf Goodman has created an interactive map that shows Instagram photos of shoes in, and around, Manhattan.
Beginning today,…
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Pinterest vs. Facebook: Whose users spend more? →
Good post by @LauraHazardOwen on GigaOm says: “shoppers referred from Pinterest to 50,000 shoppers referred from Facebook and said the Pinterest users spend way more money — $180 vs. $85 — but less time browsing the site.”
Click the headline to read more.
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Gap Inc.'s Piperlime To Open Soho Store
You know I get all brand giddy whenever Gap comes up so I was delighted to hear from the Retail Customer Experience that Piperlime, the Gap Inc. e-tailer that launched in 2006, is opening its first brick-and-mortar location this fall in the SoHo neighborhood of New York City.
While there may be some truth in the theories that stores are becoming browsing galleries, social or entertainment...
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Luxury Brands Have Highest Google+ Brand... →
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Eataly Now Has a Beauty Section!
Ooooh we <3 Eataly too much already now this via birchbox:
Mario Batali’s New York City Italian piazza-style food spot, Eataly, has added a beauty department to the seemingly endless selection of gourmet wines, cheeses, pastas, and desserts. As devoted Eataly foodie fans (we stop by their pizza section and their upstairs open-air bar, Birreria, pretty darn frequently) we were totally...
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Shoppers Think Nordstrom Is More Luxurious Than... →
Smallish sample but fascinating reminder that a retailer’s positioning is in the eye of the shopper.
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Siriano Talks The Talk On Social Video And His...
Aww we have always loved Christian Siriano (I still say one day Dior will be his). And whether it’s his Project Runway/reality TV kickstart or his digital native status, he totally gets the power of social media in fashion.
Luxury Daily’s report on social video from 2012 Fashion & Retail Market Report: What’s Working Now and Why conference, highlights Siriano’s experience...
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On Facebook: Stay On Topic, Stay Top Of Mind
A few weeks back I was Questioning Your Question of the Day and lo! Sean Bruich, head of measurement platforms and standars at Facebook has data to back up my instincts.
Yep, as AdAge puts it, “The touchy-feely strategy is meant to be conversational — human, even. But new data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck...
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Pin, Post, Pay: LuxeYard Launches Concierge Buying...
“A Pinterest-like social product sharing experience, coupled with a powerful e-commerce engine similar to Gilt and Groupon” is how LuxeYard CTO Jerry Wilkerson describes the new site feature called Concierge Buying.
The flash sale/daily deal site aims to monetize social networking and collaborative consumption by allowing consumers to suggest and vote on what luxury fashion and...
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Amazon Leaps Into High End of the Fashion Pool →
Amazon is so serious about its next big thing that it hired three women to do nothing but try on size 8 shoes for its Web reviews. Full time.
Jeez. OK. Read on…
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Magazine App-athy Among Publishers and Users
To know me is to know my deep love of print magazines. I’ve worked in digital for donkeys years and I follow and high-five news of digital subscriptions but to be honest, the magazines on my iPad just sit there, holding their breath and waiting for me to fire them up but I never do. Instead, my coffee table remains anchored by a stack of glossies and I am satiated by the hefty thud of a...
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Mr Porter, Modern Luxury Media Double Databases... →
Interesting: Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
The partnership is a multichannel campaign that consists of both an advertorial series and live events where consumers can experience both brands.
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Digital Hangers Display 'Like' Data →
I’ve been tracking lots of examples of digital hangtags (QR codes, scannable tags, and digital shelf-talkers), and the good people at The Verge caught this C&A digital-retail program:
Fashion Like allows people to ‘like’ certain items of clothing on the company’s Facebook page, and these clicks are collated and displayed on the relevant clothes rack in real-time.
...
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We Look Fine: Pimkie Color Forecast
I can’t help it but I’m guaranteed to make reference to Jonathan Harris and Sep Kamvar’s We Feel Fine every few months, as I have since its 2006 launch. Huddled around an interaction designer’s desk in the darkened AOL creative area, I fell in love with the seemingly real-time, data-scraped almanac of human emotion made beautiful. So you’ll have to forgive me when...
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Watchvia gethrottleup here’s a behind-the-scenes look at the building of GE’s interactive hologram experience, Throttle Up. In DUMBO, Brooklyn for Creative Week, May 7th - 11th.
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Etsy Opens Wedding Shop →
Absolutely genius move from @Etsy here. In addition to launching a weddings hub, they created a registry (a feature that had long been requested by the community’s users).
It just puts me right in my happy place when I see brands and organizations listening to their users/customers to create new features. Separately, I’m such a fan of smart registry (or wish list) features on...
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Times Square Live Stream: Maybe It's Maybelline
My friends over at Aerva worked with Russian interactive agency Grape to create this interactive DOOH display that connects Russian fans of Maybelline via Facebook and Vkontakte (Russia’s most popular social network) to a massive live media billboard in the heart of New York City.
It’s not the most innovative use of UGC and digital display but I like the idea of connecting people...
April 2012
30 posts
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J.C. Penney, Cosmopolitan Magazine Team Up →
womensweardaily cranking up the rumor mill a little here but I’ll always go for a story about publishers and retailers collaborating.
Staffers at Hearst’s racier monthly are whipping up bags, lingerie, jewelry and accessories for a fall launch at Penney’s. For more
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Burberry Weathers a 4D Spectacle
As the British house launches its series of weather events in Taiwan, I lost myself in this review and the related promo videos. To launch a flashgship store, the creative team says, “This experience is a complete immersion that takes the brand beyond something tactile to all five senses.” I love the fact that they’re teasing the event with a trailer on their Facebook page, too.
...
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Rich Original Content Via SnapGuide Adds Interest... →
While endless repinning is nice for SEO and the site still funnels a massive amount of outbound links, there aren’t enough onramps to Pinterest and still few tools to make the site really compelling for content producers. Enter Snapguide, a mobile company specializing in user-generated how-to content, which updated its Apple app on Wednesday with the ability to share to Pinterest.
AdWeek...
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Square Technology in New York City Taxis
via nycdigital:
Today is the official launch date for @Square technology in New York City taxis. Read more about the program here.
When a vendor pitches me on a program I have...
x100 whathappensinmediaplanning:
I’m like
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Barclaycard's Adhesive Credit Card →
The tiny sticker, which is about a third of the size of a traditional credit card, uses near-field-communication technology to transfer cash from your bank account to a contactless payment terminal. You just wave your device over the terminal, and you don’t need to enter your PIN.
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Wearable Tech: Taking High Tech to the Highstreet
Everyone agrees that wearables will transform our lives in numerous ways, trivial and substantial, and as I discussed last month, it’s clear Why Google Must Start Working With Gucci. Now the good people at Forrester have been following the subject, too, evaluating what it will take to elevate these accessories from niche to mainstream.
Citing apps, platforms, the role of the quantified...
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Style For Hire: Connecting the Dots from Runway to...
After months of planning @StyleForHire launched this week. The fashion startup co-founded by celebrity stylist Stacy London and Cindy McLaughlin, as TechCrunch puts it, “allows users to find a vetted stylist in their city to help them choose clothing for a special event, or more. With 135 stylists in 24 cities in the U.S., including New York, Los Angeles, Chicago, San Francisco and Boston;...
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Animated Commercial on Twitter. No, Seriously.
Always interesting to see what creatives can do with their owned media channels.
During fashion week, I loved Burberry’s decision to preview the collection on Twitter.
Now comes possibly one of the most inventive easter eggs I’ve ever seen on Twitter. Totally agree with Business Insider, this is seriously creative.
Here’s what it looks like but do go to the Smart Car...
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Second Screen Ad Platform About To Rock Your Media... →
This is awesome:
Advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content.
OMG. Yayyy!
OK, breathe Gi-Gi. The press release goes on:
The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognize the content being played on the ‘first’ screen, the TV,...
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Macy's CEO Sees Stores Borrowing Ideas From Online →
Good read on how e-commerce is inspiring Macy’s in-store features.
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Time To Talk About That Paid Social Media Bucket?
When you see the words ‘social media’ and ‘campaign’ in the same sentence, more often than not, you can ensure there’s an expectation of volume. Usually it’s from the client-side but sometimes it’s from the C-suite at the agency. The rub for most practitioners, especially those who came up from online community or various forms of WOM and non-conventional...
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Mothercare Closes 111 Stores, Focus on e-Commerce →
Whether this is about more moms choosing to save time (and their increased comfort with online shopping) or retailers losing money on brick-and-mortar footprints, at the heart of this lies a problem with retail experiences losing ground, becoming old-fashioned and irrelevant. It’s time to re-think the store:
Mothercare has announced plans to shutdown 111 UK stores as it moves to become a...
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Retail TouchPoints Blog: Personalization based on... →
Yes » retailtouchpoints:
Personalization based on search history fails to capture who we are as humans: always changing and evolving. Consumers want results based on what they are searching for at a particular moment, and not what they searched for last year, last week, our even ten minutes ago. Retailers focused…
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Gucci Unveils Mobile POS Program →
Following in Apple and Sephora’s footsteps, Gucci’s flagship in Manhattan gets sales associates out from behind the registers. And we LOVE this.