Little known fact: when I was at Disney and working on some cute French-to-English translation games for kids in preparation for Ratatouille, the brand manager told me they had almost released a co-branded wine at the launch… the idea made its way pretty far along in the process until someone in Legal stomped on the whole idea. I guess having a family movie endorsing a healthy glass of wine with dinner was just too much for the brand. Shame.   Anyway, sorta love this colab with BR and Clos du Bois. experiencebrands: Banana Republic partners with California winery, Clos du Bois to launch a limited-edition holiday label of wine. This brand collaboration not only includes limited-edition wines, but it’s also part of a larger branding/lifestyle experience. The wine bottles come with a holiday party soundtrack, style tips from Banana’s Creative Director, Simon Kneen, and food/wine tips from Clos du Bois. The bottles are targeted to the 72% of American women who said they consider drinking wine to be a lifestyle choice. 

Little known fact: when I was at Disney and working on some cute French-to-English translation games for kids in preparation for Ratatouille, the brand manager told me they had almost released a co-branded wine at the launch… the idea made its way pretty far along in the process until someone in Legal stomped on the whole idea. I guess having a family movie endorsing a healthy glass of wine with dinner was just too much for the brand. Shame.  

Anyway, sorta love this colab with BR and Clos du Bois.

experiencebrands:

Banana Republic partners with California winery, Clos du Bois to launch a limited-edition holiday label of wine. This brand collaboration not only includes limited-edition wines, but it’s also part of a larger branding/lifestyle experience. The wine bottles come with a holiday party soundtrack, style tips from Banana’s Creative Director, Simon Kneen, and food/wine tips from Clos du Bois. The bottles are targeted to the 72% of American women who said they consider drinking wine to be a lifestyle choice. 

Cite Arrow reblogged from experiencebrands
Tags: branding brand marketing banana republic GAP wine consumer goods Disney 17 notes | | Oct 24, 2011
  1. wineisit reblogged this from experiencebrands and added:
    Happy holidays, ladies.
  2. gigidowns reblogged this from experiencebrands and added:
    Little known fact: when I was at Disney and working on some cute French-to-English translation games for kids in...
  3. experiencebrands posted this