Grocery Shopping's Futures via the Atlantic

From virtual newsstands to record stores, QSR-ordering and grocery shopping, I’ve been following this trend for a while and here’s a good read via theatlantic with some new case studies to add to the collection:

The Grocery Store of the Future?

People do any number of things while waiting on the platform for the next subway or commuter train. Some pre-walk to position themselves at the best station exit for their destination. Some just mindlessly pace. The ones who used to look down the track every few moments for the next train now look at the digital arrival times every few moments instead. Some take pictures of rats.

And, as of earlier this month, some Philadelphians have been able to shop for groceries. The online grocer Peapod introduced virtual storefronts at select SEPTA stations throughout the city. While awaiting a train, users can download the Peapod app, peruse the items in front of them, and scan the barcode of anything they’d like to purchase. The groceries are delivered to their homes later that day.

Philly marks the idea’s American debut, but a number of international cities already have similar services. Woolworths has placed virtual storefronts at the Town Hall Station in Sydney, Australia, and displays from British retailer Tesco were installed last year in South Korea. If three is a trend, you just got trended.

Read more. [Image: Peapod]

Cite Arrow reblogged from theatlantic
Tags: shopper marketing digital out of home virtual shelf grocery technology DOOH 134 notes | | Feb 23, 2012
  1. brbitsdinnertime reblogged this from wired
  2. lestrangeideas reblogged this from ffffood
  3. wond3r0us reblogged this from ji66saw
  4. interestingsnippets reblogged this from theatlantic
  5. jahnnasbrain reblogged this from theatlantic
  6. series-of-contradictions reblogged this from ffffood and added:
    Future? People do any number of things while waiting on the platform for the next subway or commuter train. Some...
  7. cryssmith reblogged this from ffffood and added:
    Oh my god. I’m going to...able to do my shopping while waiting
  8. citrusfortress reblogged this from theatlantic and added:
    I want this in my house.
  9. ji66saw reblogged this from ffffood
  10. wizardblue reblogged this from theatlantic
  11. babe-appreciation reblogged this from ffffood
  12. mimiru95 reblogged this from ffffood and added:
    my god. this is genius!
  13. imisssharingfromgooglereader reblogged this from theatlantic
  14. tmrbass reblogged this from wired
  15. graphitenpixels reblogged this from theatlantic
  16. gotyourpassion reblogged this from ffffood
  17. ohkaela reblogged this from ffffood and added:
    Like Fresh Direct but way more interesting and creative interface
  18. metrofocusnyc reblogged this from theatlantic and added:
    shopping in Penn Station? It might happen sooner than you
  19. unorganizednoize reblogged this from ffffood
  20. hepayniterane reblogged this from theatlantic and added:
    bu gercekten cok ilginc bir fikirmis. otobus ya da treni beklerken tabelada gordugunuz urunlerin barkodlarini...
  21. avec0saveur reblogged this from ffffood and added:
    Moving to East PA then