via fastcompany Berg Explores The Future Of Touchable Movies. Anyone in shopper or advertising will salivate over the first few minutes of this demo and the notion that your experience of any product is non-linear: 

We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end—and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. In a project for Bonnier and Mag+, which I’ve dubbed “cinema glass,” he turns a movie into a swipeable, interactive entity on a tablet. And I don’t just mean that you can pause it or fast forward in some clever way. I mean, 2-D frames combine to become something that feels different than anything we’ve seen before.

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Cite Arrow reblogged from fastcompany
Tags: tablet content shopper marketing digital experience brands experiential video 55 notes | | Apr 13, 2012
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    Een film als een swipe-able interactieve applicatie.
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    Berg Explores The Future Of Touchable Movies. more
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    Movies. Anyone in shopper or advertising will salivate over the first few minutes of this demo and the notion that your...
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