Inline, Online, Off

Magellan Jets, Rue La La Partner for Complementary Private Jet Charter Hours

“The people who pick up the savings are probably more price-conscious, but that does not mean that they are any less of a premier client to Magellan than the person who pays full retail.”

Read more at Luxury Daily

Tags: Rue La La flash sales Daily Deals luxury jets travel # | May 18, 2012

About

Hello, I'm Gi-Gi Downs: account planner, shoe-lover, online community alum, Internet tinkerer, builder of Involvement Brands.

I'm obsessed with the futures of retail and what I call Involvement Branding. I post about campaigns that zag, social commerce & retail strategy, fashion and ecommerce startups. I also use the Oxford comma. A lot.

This I believe: The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve.

"Free customers are more valuable than captive ones" -- Doc Searls said that and he's the don.

Currently VP, Account Planning at Edelman Digital.

Previously VP/Head of Account Planning at TBA Global and prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox.

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reading list

Luxury Fashion Branding
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Call of the Mall: The Geography of Shopping
Imagine: How Creativity Works
The Power of Habit: Why We Do What We Do in Life and Business
The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Who Cares Wins: Why Good Business Is Better Business
Flourish: A Visionary New Understanding of Happiness and Well-being
Monoculture: How One Story is Changing Everything
The Filter Bubble
Sum: Forty Tales from the Afterlives
Situations Matter: Understanding How Context Transforms Your World
The Art of Strategy: A Game Theorist's Guide to Success in Business & Life
Miss Peregrine's Home for Peculiar Children
From Social Butterfly to Engaged Citizen: Urban Informatics, Social Media, Ubiquitous Computing, and Mobile Technology to Support Citizen Engagement
The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship
Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change
Screw Business As Usual
Giving 2.0: Transform Your Giving and Our World
Visual Storytelling: Inspiring A New Visual Language


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