Inline, Online, Off

Magellan Jets, Rue La La Partner for Complementary Private Jet Charter Hours

“The people who pick up the savings are probably more price-conscious, but that does not mean that they are any less of a premier client to Magellan than the person who pays full retail.”

About

Hello, I'm Gi-Gi Downs: account planner, shoe-lover, online community alum, Internet tinkerer, builder of Involvement Brands.

I'm obsessed with the futures of retail and what I call Involvement Branding. I post about campaigns that zag, social commerce & retail strategy, fashion and ecommerce startups. I also use the Oxford comma. A lot.

This I believe: The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve.

"Free customers are more valuable than captive ones" -- Doc Searls said that and he's the don.

Currently VP, Account Planning at Edelman Digital.

Previously VP/Head of Account Planning at TBA Global and prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox.