Hello, I'm Gi-Gi Downs: account planner, shoe-lover, online community alum, Internet tinkerer, builder of Involvement Brands.
I'm obsessed with the futures of retail and what I call Involvement Branding. I post about campaigns that zag, social commerce & retail strategy, fashion and ecommerce startups. I also use the Oxford comma. A lot.
This I believe: The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve.
"Free customers are more valuable than captive ones" -- Doc Searls said that and he's the don.