About
This Tumblr is written and its content curated by Gi-Gi Downs: digital planner, shoe-lover, online community alum, brand thinker and Internet tinkerer.
I am passionate about shopper marketing for consumer, luxury and fashion brands and I'm inspired by conscious consumption (shopping for #good).
I post about campaigns that zag, social commerce & retail strategy, experiential marketing, and cause marketing. I also use the Oxford comma. A lot.
Currently VP/Head of Account Planning at TBA Global
Prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox
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I am passionate about shopper marketing for consumer, luxury and fashion brands and I'm inspired by conscious consumption (shopping for #good).
I post about campaigns that zag, social commerce & retail strategy, experiential marketing, and cause marketing. I also use the Oxford comma. A lot.
Currently VP/Head of Account Planning at TBA Global
Prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox
Tweet
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