E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product pics for snapshots of regular folks endorsing brands on Instagram, Facebook, Twitter and Pinterest.
Hello, I'm Gi-Gi Downs: account planner, shoe-lover, online community alum, Internet tinkerer, brand builder.
I'm obsessed with the futures of retail and what I call Involvement Branding. I post about campaigns that zag, social commerce & retail strategy, fashion and e-commerce startups. I also use the Oxford comma. A lot.
This I believe: The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve.
"Free customers are more valuable than captive ones" -- Doc Searls said that and he's the don.
"I feel so strongly that deep and simple is far more essential than shallow and complex" -- Fred Rogers
Currently VP, Account Planning at Edelman Digital. (Obviously, opinions and musings here do not represent those of the company or clients.)
Previously VP/Head of Account Planning at TBA Global and prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox.