Hello, I'm Gi-Gi Downs: account planner, shoe-lover, online community alum, Internet tinkerer, brand builder.
I'm obsessed with the futures of retail and what I call Involvement Branding. I post about campaigns that zag, social commerce & retail strategy, fashion and e-commerce startups. I also use the Oxford comma. A lot.
This I believe: The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we’re trying to solve.
"Free customers are more valuable than captive ones" -- Doc Searls said that and he's the don.
"I feel so strongly that deep and simple is far more essential than shallow and complex" -- Fred Rogers
Currently SVP, Group Director, Account Planning at Edelman Digital. (Obviously, opinions and musings here do not represent those of the company or clients.)
Previously VP/Head of Account Planning at TBA Global and prior to that, oversaw Digital Shopper Marketing Strategy at Lunchbox.