This Tumblr is written and its content curated by Gi-Gi Downs: digital planner, shoe-lover, online community alum, brand thinker and Internet tinkerer. I am passionate about shopper marketing for consumer, luxury and fashion brands and I’m inspired by conscious consumption (shopping for #good). I post about campaigns that zag, social commerce & retail strategy, experiential marketing, and cause marketing. I also use the Oxford comma. A lot. Currently VP/Head of Account Planning at TBA Global Prior to that, oversaw Digital Shopper Marketing Strategy at LunchboxTweet .gr_grid_container { /* customize grid container div here. eg: width: 500px; */ } .gr_grid_book_container { /* customize book cover container div here */ float: left; width: 39px; height: 60px; padding: 0px 0px; overflow: hidden; } reading list Gi-Gi Downs’s favorite books » Share book reviews and ratings with Gi-Gi, and even join a book club on Goodreads. } Tumblr (3.0; @gigidowns)http://gigidowns.com/I have little to add to this other than reiterating what we already know: Ben Kingsley is...http://gigidowns.com/post/23737163119http://gigidowns.com/post/23737163119Fri, 25 May 2012 12:02:38 -0400filmPradacontentluxuryprestigebrandsbranded contentbranded entertainmentfashionfashion brandsCashmobs: Organize, Roll Up, Pay Full Retail: Love this coverage of a quiet little...http://gigidowns.com/post/23681622992http://gigidowns.com/post/23681622992Thu, 24 May 2012 14:43:32 -0400flash mobstuntcash mobDaily Dealsvia fastcompany: There’s a shopping revolution happening—and it’s taking place in stores, online,...http://gigidowns.com/post/23619055922http://gigidowns.com/post/23619055922Wed, 23 May 2012 14:50:00 -0400shoppingretailshopper marketingshopper engagementdigital shopper marketinge-commercepayment systemsMobile POSMobile PaymentsstartupsinnovationtechLinking Loyalty Rewards to Credit Cards: Linking rewards to synched cards isn’t just the...http://gigidowns.com/post/23618790510http://gigidowns.com/post/23618790510Wed, 23 May 2012 14:44:31 -0400credit cardtechstartupsloyaltyrewardsMercedes-Benz Fashion Week, Dazed & Confused Team Up: Looking forward to these behind-the-scenes...http://gigidowns.com/post/23617055944http://gigidowns.com/post/23617055944Wed, 23 May 2012 14:04:45 -0400contentpublishingmagazinesFashion WeekvideoAnd there you were thinking F-commerce was de rigueur&#8230; While setting up shop on Facebook is...http://gigidowns.com/post/23611099006http://gigidowns.com/post/23611099006Wed, 23 May 2012 11:33:38 -0400videoe-commercev-commerceYouTubeGoogletechnologydigital shopper marketingcontentpublishersshoppingMacy's Making Mannequins Obsolete: Coming to a Macy’s near you: digitally-driven mannequins...http://gigidowns.com/post/23551486255http://gigidowns.com/post/23551486255Tue, 22 May 2012 13:36:29 -0400Macy'sdigital shopper marketingdigital creativeDOOHin-storedepartment storetechAlmost every CPG media strategy I&#8217;ve worked on has Catalina baked in as a mainstay line item....http://gigidowns.com/post/23481341041http://gigidowns.com/post/23481341041Mon, 21 May 2012 11:07:57 -0400couponsCatalinabusinessshopper marketingdigital shopper marketingadvertisingdisplay<img src="http://25.media.tumblr.com/tumblr_m48c54OVvv1qzqoygo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://braiker.tumblr.com/post/23298735163/well-played-flavorpill-yes" target="_blank">braiker</a>:</p> <blockquote> <p>well played</p> <p><a class="tumblr_blog" href="http://flavorpill.tumblr.com/post/23298185434/yes" target="_blank">flavorpill</a>:</p> <blockquote> <p>Yes.</p> </blockquote> </blockquote>http://gigidowns.com/post/23300951468http://gigidowns.com/post/23300951468Fri, 18 May 2012 14:55:07 -0400restaurantsYelphumorawesomeuser reviewsMagellan Jets, Rue La La Partner for Complementary Private Jet Charter Hours: “The people who pick...http://gigidowns.com/post/23300625964http://gigidowns.com/post/23300625964Fri, 18 May 2012 14:47:46 -0400Rue La Laflash salesDaily DealsluxuryjetstravelHarrods Celebrates The Season with Editorialized e-Commerce: Editorialized shopping is all the rage,...http://gigidowns.com/post/23239023459http://gigidowns.com/post/23239023459Thu, 17 May 2012 14:47:23 -0400harrodsretailcontenteditorialEcommerceboutiqueAre Brands The New Medicis? Great Insight by @juliaxgulia: Since I get paid to spend time helping...http://gigidowns.com/post/23237653635http://gigidowns.com/post/23237653635Thu, 17 May 2012 14:15:28 -0400artcommerceadvertisingbrandsexperiential marketingexperience brandscreativeBloomingdale’s Launches Big Brown Bag App: via womensweardaily: Bloomingdale’s has launched the Big...http://gigidowns.com/post/23175074406http://gigidowns.com/post/23175074406Wed, 16 May 2012 14:45:16 -0400bloomingdalesappappsmobilem-commerceretailshopper marketingdigital shopper marketingThis shouldn&#8217;t be a particularly dazzling insight but to many retailers and marketers, this...http://gigidowns.com/post/23118051517http://gigidowns.com/post/23118051517Tue, 15 May 2012 16:10:17 -0400mobilemobile commercem-commerceretailqr codesIRCcouponsdigital shopper marketingshopper marketingplanningAccount PlanningInstagram: API Spotlight: "Shoes About Town": instagram: We love seeing how folks use the Instagram...http://gigidowns.com/post/23113923963http://gigidowns.com/post/23113923963Tue, 15 May 2012 14:53:15 -0400instagramfashioncontentcreativedigitalUGCbrandfashion brandsretailbergdorf goodman Pinterest vs. Facebook: Whose users spend more?: Good post by @LauraHazardOwen on GigaOm says:...http://gigidowns.com/post/22791732709http://gigidowns.com/post/22791732709Thu, 10 May 2012 15:35:31 -0400PinterestFacebookSocial Commercesocial networksdatashoppingEcommerceYou know I get all brand giddy whenever Gap comes up so I was delighted to hear from the Retail...http://gigidowns.com/post/22791033507http://gigidowns.com/post/22791033507Thu, 10 May 2012 15:22:31 -0400GAPPiperlimeretailetailtrendsshopper marketingexperience brandsfashionapparelshoesGap Inc.<a href="http://www.webpronews.com/luxury-brands-have-highest-google-brand-engagement-2012-05">Luxury Brands Have Highest Google+ Brand Engagement</a>http://gigidowns.com/post/22789530813http://gigidowns.com/post/22789530813Thu, 10 May 2012 14:51:36 -0400googlegoogle+luxurybrandsbrandingsocial mediadigital brand managementowned media<img src="http://24.media.tumblr.com/tumblr_m3tenrlQDU1qah1euo1_500.png"/><br/><br/><p><a href="https://twitter.com/#!/TEENVOGUE" target="_blank">Teen Vogue</a> is all over some of my fave fashion e-com and social sites. The lovely <a href="https://twitter.com/#!/shoptiques" target="_blank">Shoptiques</a> is featured alongside <a href="https://twitter.com/#!/beachmint" target="_blank">Beachmint</a>, <a href="https://twitter.com/#!/zoora" target="_blank">Zoora</a>, <a href="https://twitter.com/#!/POSE" target="_blank">Pose</a> and others (via <a class="tumblr_blog" href="http://ofakind.tumblr.com/post/22783238772/10-fashion-startups-that-will-change-the-way-you" target="_blank">ofakind</a>, also fab and also mentioned):</p> <blockquote> <p>“10 Fashion Startups That Will Change the Way You Shop” <em><a href="http://www.teenvogue.com" target="_blank">TeenVogue.com</a></em>, May 7, 2012</p> </blockquote> <p>I’d love to know how many of these communities see an uptick in users/subscribers from this promotion. But it would be especially interesting to dig into user demographics by age group among e-commerce start-ups, specifically whether established and emerging fashion brands are attracting younger brand loyalists due to social and mobile efforts. </p>http://gigidowns.com/post/22786301438http://gigidowns.com/post/22786301438Thu, 10 May 2012 13:34:59 -0400fashionstartupsstart-upEcommerceetail<img src="http://24.media.tumblr.com/tumblr_m3tf9oqeEP1qc8yajo1_400.png"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m3tf9oqeEP1qc8yajo2_400.jpg"/><br/> <br/><p>I love these types of art experiences. Info on BT’s ArtBox via <a class="tumblr_blog" href="http://wgsn.tumblr.com/post/22783756420" target="_blank">wgsn</a>:</p> <blockquote> <p>Keep your eyes peeled across London this summer for 100 old-fashioned telephone boxes transformed by artists and designers.</p> <p>The new project, BT ArtBox, marks the 25^th anniversary of charity Childline, and includes contributions from the likes of Julien MacDonald (as above left), Giles Deacon (as above right), Zandra Rhodes, Philip Treacy, Lily Cole, and more.</p> <p><a href="http://www.vogue.co.uk/news/2012/05/10/designer-telephone-boxes-open-air-art-exhibition" target="_blank">via Vogue</a></p> </blockquote>http://gigidowns.com/post/22785587035http://gigidowns.com/post/22785587035Thu, 10 May 2012 13:17:30 -0400artfashioninstallationout-of-homecreativeupcyclingcharitygood