Macy's Making Mannequins Obsolete
Coming to a Macy’s near you: digitally-driven mannequins that change with the weather, promoting snow boots during a winter storm or a rain jacket during a downpour. The customers could also change clothes on the mannequins.
Can’t wait to see these retail revolutions roll out in stores. What a great way to connect to online!
via gethrottleup here’s a behind-the-scenes look at the building of GE’s interactive hologram experience, Throttle Up. In DUMBO, Brooklyn for Creative Week, May 7th - 11th.
reblogged from gethrottleup
Times Square Live Stream: Maybe It’s Maybelline
My friends over at Aerva worked with Russian interactive agency Grape to create this interactive DOOH display that connects Russian fans of Maybelline via Facebook and Vkontakte (Russia’s most popular social network) to a massive live media billboard in the heart of New York City.
It’s not the most innovative use of UGC and digital display but I like the idea of connecting people between cities via billboards, a la portals to our connected lives.
Burberry Weathers a 4D Spectacle
As the British house launches its series of weather events in Taiwan, I lost myself in this review and the related promo videos. To launch a flashgship store, the creative team says, “This experience is a complete immersion that takes the brand beyond something tactile to all five senses.” I love the fact that they’re teasing the event with a trailer on their Facebook page, too.
I’m in the midst of working on a 4D launch event concept and playing with everything from the illusion of holograms and projection mapping to massive, surreal structures, and a custom score that will undulate with the visuals.
These immersive, memorable moments that have traditionally been big, brash, lean back experiences are now being designed with a long-tail, lean-in playback in mind: what looks good on a big screen, in a park or auditorium, must translate to the cell phone picture or video an attendee is capturing.
The type of things we could only dream about, back when I was a theater student playing with lights and staging, are now realities. It’s such an exciting time to be challenged with projects of this scope and scale — I love it when a client says they want something that’s never been done before, or “something a bit like XYZ but bigger.” And the creative and digital teams at fashion houses like Burberry are setting new standards for many of us.
![Good grief. Out-of-home displays wafting scent is totally the new scratch-n-sniff. Via thedailywhat this is almost cruel:
Marketing Campaign of the Day: Hot on the heels of McCain’s baked-potato-scented bus stop ads, UK cake maker Mr Kipling has launched an outdoor campaign that takes the appetite-whetting theme to its logical conclusion by dispensing free cake.
That’s right: To promote the company’s new “on the go” cake packaging, London-based creative agency101 and media agency Starcom have teamed up to install 19 free-cake-vending posters at select bus shelters throughout the city.
At least one of the posters will also release a distinct “cake smell,” guaranteeing that public transportation will be that much more of a living hell for people who are watching their weight.
[adage.]](http://24.media.tumblr.com/tumblr_m0y327Jh461qzpwi0o1_1280.jpg)
Good grief. Out-of-home displays wafting scent is totally the new scratch-n-sniff. Via thedailywhat this is almost cruel:
Marketing Campaign of the Day: Hot on the heels of McCain’s baked-potato-scented bus stop ads, UK cake maker Mr Kipling has launched an outdoor campaign that takes the appetite-whetting theme to its logical conclusion by dispensing free cake.
That’s right: To promote the company’s new “on the go” cake packaging, London-based creative agency101 and media agency Starcom have teamed up to install 19 free-cake-vending posters at select bus shelters throughout the city.
At least one of the posters will also release a distinct “cake smell,” guaranteeing that public transportation will be that much more of a living hell for people who are watching their weight.
[adage.]
reblogged from thedailywhat
Grocery Shopping's Futures via the Atlantic
From virtual newsstands to record stores, QSR-ordering and grocery shopping, I’ve been following this trend for a while and here’s a good read via theatlantic with some new case studies to add to the collection:
The Grocery Store of the Future?
People do any number of things while waiting on the platform for the next subway or commuter train. Some pre-walk to position themselves at the best station exit for their destination. Some just mindlessly pace. The ones who used to look down the track every few moments for the next train now look at the digital arrival times every few moments instead. Some take pictures of rats.
And, as of earlier this month, some Philadelphians have been able to shop for groceries. The online grocer Peapod introduced virtual storefronts at select SEPTA stations throughout the city. While awaiting a train, users can download the Peapod app, peruse the items in front of them, and scan the barcode of anything they’d like to purchase. The groceries are delivered to their homes later that day.
Philly marks the idea’s American debut, but a number of international cities already have similar services. Woolworths has placed virtual storefronts at the Town Hall Station in Sydney, Australia, and displays from British retailer Tesco were installed last year in South Korea. If three is a trend, you just got trended.
Read more. [Image: Peapod]
reblogged from theatlantic
Girls' Education Campaign Runs Street Ad Only Women Can See
Facial recognition lends itself to campaign targeting that omits whole segments. Very clever and a teensy bit spooky. I would love to see more research/data and results on the accuracy of having databases assert gender.
Interactive projection billboard for BMW
Really fun example of interactive display media with decent awareness metrics to boot via helloyoucreatives
reblogged from helloyoucreatives
The Future Will Be a Bit Touchy-Feely
My deep-seated, OCD fear of a smudgy fingerprint-smeared world of screens may be muted by this vision of an environment where projectors render touchscreens onto any surface.
We’re already raising a generation of kids that assume they can touch-interact with things that look a bit like tablet interfaces, but should this technology (and demand for it) rise, our dependency on keyboards, consoles, and screens — and the fairly significant associated cost — may be eradicated.
via AdWeek/AdFreak: Check out the video below from Chris Harrison, a Ph.D. student in Human-Computer Interaction at Carnegie Mellon University who specializes in interfaces.
OK, let’s re-imagine digital out-of-home. Go!
Intelligent, Adaptive Billboards… They’re Heeeere
NYC and LA dwellers may notice a new breed of digital ads in spots around their cities this fall that seem to serve up creative based on gender, age, perhaps even the time of day or weather.
Immersive Labs is creating the next generation of video billboards that gather anonymous demographic data about you while you watch. Pass by a digital poster they’ve enhanced, and sensors detect if you’re paying attention. The screen can then adjust the image to one it thinks will be more appealing to you.
Read more in this sweeping article by Singularity Hub about the changes coming to digital out-of-home advertising and the players already dabbling in the space.
