Harrods Celebrates The Season with Editorialized e-Commerce
Editorialized shopping is all the rage, as the UK retailer creates a custom e-boutique that is split into four sections –The Festival, The Garden Party, The Races and The Summer Ball. Fabulous! Read on.
Pinterest vs. Facebook: Whose users spend more?
Good post by @LauraHazardOwen on GigaOm says: “shoppers referred from Pinterest to 50,000 shoppers referred from Facebook and said the Pinterest users spend way more money — $180 vs. $85 — but less time browsing the site.”
Click the headline to read more.
Teen Vogue is all over some of my fave fashion e-com and social sites. The lovely Shoptiques is featured alongside Beachmint, Zoora, Pose and others (via ofakind, also fab and also mentioned):
“10 Fashion Startups That Will Change the Way You Shop” TeenVogue.com, May 7, 2012
I’d love to know how many of these communities see an uptick in users/subscribers from this promotion. But it would be especially interesting to dig into user demographics by age group among e-commerce start-ups, specifically whether established and emerging fashion brands are attracting younger brand loyalists due to social and mobile efforts.
reblogged from ofakind
Pin, Post, Pay: LuxeYard Launches Concierge Buying
“A Pinterest-like social product sharing experience, coupled with a powerful e-commerce engine similar to Gilt and Groupon” is how LuxeYard CTO Jerry Wilkerson describes the new site feature called Concierge Buying.
The flash sale/daily deal site aims to monetize social networking and collaborative consumption by allowing consumers to suggest and vote on what luxury fashion and homewares should be featured in private sale events.
Basically, site members can upload pictures of products they like using a browser bookmarklet (a la Pinterest) and once the rest of the community has liked, followed, and commented on an item en masse, the company’s buyers get to work, brokering deals directly with the suppliers to place orders for almost exactly the quantity of product they anticipate selling.
In theory, it’s an incredibly effective supply and demand strategy that would turn e-commerce —and certainly retail on its head. I just can’t help thinking it’s an incredibly ambitious and rather risky strategy. Of course, those are sometimes the best strategies so this is definitely one to watch.
Read more from their press release via MarketWatch.
Amazon Leaps Into High End of the Fashion Pool
Amazon is so serious about its next big thing that it hired three women to do nothing but try on size 8 shoes for its Web reviews. Full time.
Jeez. OK. Read on…
Mr Porter, Modern Luxury Media Double Databases via Event Partnership
Interesting: Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
The partnership is a multichannel campaign that consists of both an advertorial series and live events where consumers can experience both brands.
Etsy Opens Wedding Shop
Absolutely genius move from @Etsy here. In addition to launching a weddings hub, they created a registry (a feature that had long been requested by the community’s users).
It just puts me right in my happy place when I see brands and organizations listening to their users/customers to create new features. Separately, I’m such a fan of smart registry (or wish list) features on e-commerce sites: when designed well, they’re a fantastic pull mechanism to reach new audiences and build loyalty among shoppers.
Macy's CEO Sees Stores Borrowing Ideas From Online
Good read on how e-commerce is inspiring Macy’s in-store features.
Mothercare Closes 111 Stores, Focus on e-Commerce
Whether this is about more moms choosing to save time (and their increased comfort with online shopping) or retailers losing money on brick-and-mortar footprints, at the heart of this lies a problem with retail experiences losing ground, becoming old-fashioned and irrelevant. It’s time to re-think the store:
Mothercare has announced plans to shutdown 111 UK stores as it moves to become a more streamlined business with a greater focus on e-commerce.
Retail TouchPoints Blog: Personalization based on search history fails to capture who we are as...
Yes » retailtouchpoints:
Personalization based on search history fails to capture who we are as humans: always changing and evolving. Consumers want results based on what they are searching for at a particular moment, and not what they searched for last year, last week, our even ten minutes ago. Retailers focused…
reblogged from retailtouchpoints
