Mercedes-Benz Fashion Week, Dazed & Confused Team Up
Looking forward to these behind-the-scenes vidoe shorts on Dazed.
via womensweardaily:
Mercedes-Benz Fashion Week and Dazed & Confused have teamed to introduce Fashion Broadcasting, a digital platform that will showcase emerging talent beyond the four major fashion capitals. For more
reblogged from womensweardaily
This is great!
We sent an unsuspecting average dude from Brooklyn who had never been to a runway show before to 2 of them at New York Fashion Week. The results are … well, you’d better read for yourself.
8:16 p.m. They don’t have a seat assignment for me, so a nice lady named Haley with an iPad and a headset puts me in G-2-29. I’m in the second row! Is that good or bad? I feel like it could be worse. There is a serious-looking fashion person next to me when I sit down. She says “Bonjour,” and I laugh, which is rude.
8:18 p.m. Waiting, trying to look normal. I take notes in a notepad so people assume that I am an important and unsuspecting street-style blogger. I have not warmed up from the Moncler show yet. My legs are that type of cold where maybe I peed myself but there’s no way to be sure.
8:24 p.m. There is a beautiful and stylish mom across the runway. Her 6-year-old is a vision. He’s got messy blond hair and is wearing an ascot, blazer and striped socks. He’s eating a mozzarella stick, and he offers some to his mom. Where did he get those? Is he taunting me? He’s barely out of diapers, better dressed than me and in possession of mozzarella sticks. I’m a grown man and I should have those whenever I want. I hate him.
8:27 p.m. The show starts. It is a genuinely thrilling live event! I try to nod and really pay attention to the clothes. “Hmm, yes, shoes.”
reblogged from theatlantic
Distance Learning & The Future of Fashion Week
I’ve spent the last couple of weeks immersed best-practices and breakthrough solutions for online or eLearning: virtual meetings, Google Hangouts, learn-alongs like (the brilliant) Code Year… and not because fashion inherently piques my interest but because it’s sort of in same vein, I got lost in an internal debate over the news that (one of my faves) Prabal Gurung will show his first collection for ICB online only.
From this NYT article titled, Now, Online-Only Fashion Shows for Busy Editors: “KCD, the public relations company that produces fashion shows for top labels like Marc Jacobs and Givenchy, announced on Monday that it is offering a new service wherein it will produce some shows in an entirely digital format so that overtaxed editors can watch them online.
The NYT article goes on to quote co-president of KCD, Ed Filipowski with this provocative little snippet, “The password is just a replacement for your seat number. “To me, it’s not MTV, it’s not YouTube. It’s for the industry.”
And this is where I start to doubt the idea that digital can amount to, or make up for the absence of physical — even with HD, a buffer-free connection, and a massive screen.
I love that mass audiences and the general public can view runway shows via live and on-demand streams but it’s not our job to notice the nuance of the clothes. We don’t get paid to know and later convey how something looks vs. how it photographs.
There are so many inspiring and empowering examples I’ve looked at lately of people learning to play instruments via the Web, or of decentralized, global teams recreating their daily SCRUM meetings via Hangouts to launch Web products. I’ve talked to people learning languages via connected devices on the subway and others “reading” the classics in their cars on the way to work via audiobook. There are astonishing examples of doctors and surgeons saving lives over IP, and of people obtaining degrees via on-demand courses.
After all this, it sounds fickle to think that somehow runway fashion (fabrics) couldn’t possibly translate but I remain dubious that even with rich layers of content (interviews with the designer, ability to zoom in and out of photo assets etc) that someone who gets paid to have an opinion about something so tactile can do this via the Web; from this far away. (I suppose one can argue how close an editor really gets to the clothes when they’re crammed in an elevator or perched on a haystack at a Martin Margiela show.)
But when it comes to food, fashion, pottery, fine art, travel I think experiential-digital has a long way to go before experts and busy editors should skip the trip and opt to log in.
