I love these types of art experiences. Info on BT’s ArtBox via wgsn:
Keep your eyes peeled across London this summer for 100 old-fashioned telephone boxes transformed by artists and designers.
The new project, BT ArtBox, marks the 25th anniversary of charity Childline, and includes contributions from the likes of Julien MacDonald (as above left), Giles Deacon (as above right), Zandra Rhodes, Philip Treacy, Lily Cole, and more.
reblogged from wgsn
I wouldn’t mind one bit if Manhattan was full of these electric tricycles via good. In fact, I can imagine this would be an awesome place for brands to step in, similar to how Barclay’s owned bike lanes in London, a major brand could pony up branded parking spots for these things.
“A woman and her son sit in the capsule of an electric tricycle as they drive along a main road.” When/where/how can we get one?
On the streets of Beijing: an electric tricycle
(via kateoplis)
reblogged from good
![world-shaker:
courtenaybird:
BBC News - App helps blind to send text messages
“[There is] a growing anxiety shared among the blind community that the widespread adoption of touchscreens for many machines and devices is making them ‘truly blind’… from copying machines to machines at the gym - is all coming with touch screens.”
“Blind people say I ‘see’ things with my fingers, but on touchscreens they are truly blind.”
This is awesome.](http://25.media.tumblr.com/tumblr_lzrk3iYVmZ1qzsvqyo1_500.jpg)
BBC News - App helps blind to send text messages
“[There is] a growing anxiety shared among the blind community that the widespread adoption of touchscreens for many machines and devices is making them ‘truly blind’… from copying machines to machines at the gym - is all coming with touch screens.”
“Blind people say I ‘see’ things with my fingers, but on touchscreens they are truly blind.”
This is awesome.
reblogged from morpheusmedia
Retailer Rewards Shoppers For Recycling Their Wares
Marks and Sparks has teamed up with Oxfam to launch a fab Clothes Exchange program, available at stores throughout the UK.
As PSFK put it, “customers simply bring any of their unwanted M&S clothing, shoes, or bags to be “recycled” in exchange for a voucher entitling them to a £5 discount upon spending at least £35 or more on clothing, home, or beauty products by M&S.
Here’s the video explaining how the program works:
I love this and think it would be amazing if stores across the US started following suit… GAP, are you looking? ;)
Green Festival to Sponsor Twitter Award by Planting a Tree for Every Tweet
Interesting incentive for voting… imagine if when you went to the polls you received a pledge to plant a tree along with your “I voted” sticker.
Fun and adorable. Oh, and obviously with Matt Damon, who we love. Forever.
Celebrity Clause For A Cause of the Day: To promote his clean water initiative Water.org, actor Matt Damon dressed up as Santa Claus and attempted to convince American children that the water bottle was this holiday season’s “must-have toy.”
Not surprisingly, they wanted an Official Red Ryder Carbine-Action Two-Hundred-Shot Range Model Air Rifle instead.
[reddit.]
reblogged from thedailywhat
Help us demonstrate our awesome charitableness with the virtual food bank 12 Days of Giving, in which we’ll compete against our online media rivals to see who can help out those in need the most! Donate now!
LOVE that this campaign kind of puts the pressure on the publishers to do a good job of reaching their readers and users. Nothing like a little healthy competition, especially among those in the pageview business!
reblogged from flavorpill
ReQoop Makes Window Shopping a #Good Deal
NYC-based startup, @ReQoop, just launched the “Snap for Good” campaign to help some of the world’s most impoverished people by raising money for the non-profit @Goods4Good.
If you’re not familiar with the window shopping app, now’s a good time to give it a go. Once you’ve installed the iPhone app, simply take pictures of fashionable items you covet this holiday shopping season and for every picture taken, Reqoop will donate $1 to goods for good.
Gaming Concept Points Finger At Climate Deniers
PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
Read more about Climate Trail at PSFK
Staggering Stats: Nearly All Consumers Likely to Switch Brands to Support a Cause This Holiday Season
via JustMeans, According to data from Cone Communications, a public relations and marketing agency specializing in cause branding and corporate responsibility, an overwhelming 94 percent of consumers are likely to switch brands, about equal in price and quality, to one that supports a social issue. This purchase behavior is at an all-time high since Cone first began measuring consumer purchase trends in 1993, according to one of Cone’s cause marketing experts, Craig Bida.
I’d say this is an opportunity for brands not to simply slap a colored ribbon on pack for the season, but actually go office to office, talking with employees about the causes they already support and are involved in; then use marketing communications to reveal and highlight these already-existing commitments.
