There’s a Shopping Revolution Happening
via fastcompany:
There’s a shopping revolution happening—and it’s taking place in stores, online, deep inside your wallet, and everywhere else transactions have traction. From the way we spend money, to the things we spend it on, to the sales outlets themselves, consumers are wandering in a wonderland of buying potential. PayPal’s “digital wallet,” Amex’s slick socializing, Square’s disruptive tech, Warby Parker’s new way of selling eyeglasses, and Fab.com’s, well, fab design site represent just a few of the people and companies at the forefront of the movement—and the innovations powering the way we shop now.
reblogged from fastcompany
Linking Loyalty Rewards to Credit Cards
Linking rewards to synched cards isn’t just the domain of AmEx and (oh, I’m not allowed to talk about the other one yet). @oryankim at GigaOM covers two start-ups Mirth and Cardify making strides as independent brokers of the perks industry.
Macy's Making Mannequins Obsolete
Coming to a Macy’s near you: digitally-driven mannequins that change with the weather, promoting snow boots during a winter storm or a rain jacket during a downpour. The customers could also change clothes on the mannequins.
Can’t wait to see these retail revolutions roll out in stores. What a great way to connect to online!
via gethrottleup here’s a behind-the-scenes look at the building of GE’s interactive hologram experience, Throttle Up. In DUMBO, Brooklyn for Creative Week, May 7th - 11th.
reblogged from gethrottleup
Square Technology in New York City Taxis
via nycdigital:
Today is the official launch date for @Square technology in New York City taxis. Read more about the program here.
reblogged from nycdigital
Barclaycard's Adhesive Credit Card
The tiny sticker, which is about a third of the size of a traditional credit card, uses near-field-communication technology to transfer cash from your bank account to a contactless payment terminal. You just wave your device over the terminal, and you don’t need to enter your PIN.
Wearable Tech: Taking High Tech to the Highstreet
Everyone agrees that wearables will transform our lives in numerous ways, trivial and substantial, and as I discussed last month, it’s clear Why Google Must Start Working With Gucci. Now the good people at Forrester have been following the subject, too, evaluating what it will take to elevate these accessories from niche to mainstream.
Citing apps, platforms, the role of the quantified self, and other intelligent systems, check out the summary at AllThingsD: Wearable Devices: How Geeky Glasses and Wristbands Will Move Mainstream.
Second Screen Ad Platform About To Rock Your Media Plan
This is awesome:
Advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content.
OMG. Yayyy!
OK, breathe Gi-Gi. The press release goes on:
The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognize the content being played on the ‘first’ screen, the TV, and synchronizes with it. Upon synchronization, specific and relevant content can be triggered to the second screen enabling consumers to benefit from enriched brand engagement, without any interruption to their primary viewing experience.
If you’re in media planning or work at a network, things are about to get much more interesting. Go read the whole thing.
via shoutsandmumbles:
Google’s augmented reality glasses are in testing mode. I am not sure how I feel about this. While it is a big step forward in terms of wearable technology, not to mention, the disappearance of the interface, I am curious to see how many people will actually use these and the demand for them.
Google’s Project Glass augmented reality glasses begin testing | The Verge
I don’t hate the idea. It’s inevitable. But my feeling remains: Google Must Start Working With Gucci.
(Source: youtube.com)
reblogged from shoutsandmumbles
LG Unveils Flexible Plastic e-Paper Display
Yay! Kids, the future is here.
