Prada Suits Everybody: Delightful Original Film
I have little to add to this other than reiterating what we already know: Ben Kingsley is divinity.
Wonderful original short film for Prada. Now THIS is what original branded entertainment should be.
Cashmobs: Organize, Roll Up, Pay Full Retail
Love this coverage of a quiet little ‘event’ billed as an antidote to Groupon and other flash sales sites (that are becoming known in local communities as surefire ways to damage your business and lose loyalty).
Aimed at supporting local merchandisers and suppliers, the flashmobs gather before coordinated shopping moments, if you will.
While everyone has an opinion on the future role of the brick-and-mortar store, and as tongue in-cheek as this stunt is, the concept really underscores the customer-retail relationship when it comes to local communities.
There’s a Shopping Revolution Happening
via fastcompany:
There’s a shopping revolution happening—and it’s taking place in stores, online, deep inside your wallet, and everywhere else transactions have traction. From the way we spend money, to the things we spend it on, to the sales outlets themselves, consumers are wandering in a wonderland of buying potential. PayPal’s “digital wallet,” Amex’s slick socializing, Square’s disruptive tech, Warby Parker’s new way of selling eyeglasses, and Fab.com’s, well, fab design site represent just a few of the people and companies at the forefront of the movement—and the innovations powering the way we shop now.
reblogged from fastcompany
Linking Loyalty Rewards to Credit Cards
Linking rewards to synched cards isn’t just the domain of AmEx and (oh, I’m not allowed to talk about the other one yet). @oryankim at GigaOM covers two start-ups Mirth and Cardify making strides as independent brokers of the perks industry.
Mercedes-Benz Fashion Week, Dazed & Confused Team Up
Looking forward to these behind-the-scenes vidoe shorts on Dazed.
via womensweardaily:
Mercedes-Benz Fashion Week and Dazed & Confused have teamed to introduce Fashion Broadcasting, a digital platform that will showcase emerging talent beyond the four major fashion capitals. For more
reblogged from womensweardaily
Your Very Own QVC? V-Commerce Is Heeeere
And there you were thinking F-commerce was de rigueur… While setting up shop on Facebook is yet to yield major sales for most merchandisers, verified YouTube publishers will soon be able to sell via the Merch Store and this, quite frankly, makes a lot more sense from a consumer mindset standpoint.
Merch Store was initially rolled out in partnerships with music distributors and start-ups like iTUnes and the particularly fabulous Topspin. But according to AuctionBytes, “Over the next few months, YouTube publishers will see a new tab on their channel called “Store,” where they can choose merchandise to showcase to their viewers. “You’ll need to have an account with each company to list products on your channel, and clicking on the product will take you to the site where it’s for sale.”
So, while it won’t open up major new revenue channels for most beauty and apparel designers and bloggers, the bigger publishers (think: Glam, Gilt, Hearst, Conde et al) should be eyeing this very closely. When you couple existing behaviors around things like haul videos and styling how-tos with the ability to sell within the experience, I predict video commerce is going to significantly up the ante on commerce-driven-content.
And if you’re a VC or you’re working at a start-up e-tailer or fashion site, I’d start loading up my basket with some of these eggs.
Macy's Making Mannequins Obsolete
Coming to a Macy’s near you: digitally-driven mannequins that change with the weather, promoting snow boots during a winter storm or a rain jacket during a downpour. The customers could also change clothes on the mannequins.
Can’t wait to see these retail revolutions roll out in stores. What a great way to connect to online!
From IRCs to Ads, Catalina Coupons Gets Into Display
Almost every CPG media strategy I’ve worked on has Catalina baked in as a mainstay line item. And as per Advertising Age, the checkout coupon king is about to get into digital ad buying, giving themselves an additional line item or two on many a media plan.
According to the article, Catalina has a partnership with Nielsen, and it is fueling the targeting system, called BuyerVision, by pairing individual purchase data from Catalina loyalty programs with Nielsen’s online and TV-audience measurement panels.
By creating their own demand-side platform, Catalina is taking ownership of a massive chunk of many shopper marketing programs, both in-store and online. It’s safe to say there are probably a few ad people shifting uncomfortably in their seats right about now.
Magellan Jets, Rue La La Partner for Complementary Private Jet Charter Hours
“The people who pick up the savings are probably more price-conscious, but that does not mean that they are any less of a premier client to Magellan than the person who pays full retail.”
