reblogged from womensweardaily
Wearables that double as jewelry will launch at the designer’s spring runway show next week, including a gold chain-link bracelet with a silver bar and pyramid studs that’s actually a wearable notification bracelet. For More
GAP’s New Normal
Just when sister brand Banana Republic has done dousing its shoppers with cutesy pop culture references like the “start-up guy,” along comes GAP, urging people to “dress normal” in its new campaign, featuring (what?) celebrities.
supes #normcore. #celebs #theyrejustlikeus
As AdWeek says slyly, “Gap is redefining the concept of normal from that of a collective norm to an individual belief. In other words, it now believes in normal relativism.”
Look, I of all people shouldn’t take issue with this, especially after I trashed the good people at Mini for trashing normal as boring not too long ago.
Also, for another time, but I believe in December 2012, I was in fact talking about normcore.
But these ideas just seem to be playing out a little too literally, don’t they?
Brilliant Insight: Unpaid Tobacco Spokesperson
One of the more interesting differences I’ve found in researching Gen X and Gen Y on behalf of a handful of brands over the last few years is their shifting opinion of advertising and what we used to call “selling out.”
As the clever people at YPulse put it, "For Boomers and Gen Xers, the idea of “selling out” was an artistic sin. Artists and fans alike looked down on the commercialization of the music they lived by. Flash forward a few decades and to say things have changed is an understatement of extreme proportions. Millennial artists and fans not only see commercial music use as a norm; they embrace it. Musicians have moved from merely performing and licensing their songs for big brands, to using their images to create products and brands themselves.”
That generational insight sits at the heart of the latest anti-tobacco Truth campaign that aired just now during the VMAs. Cleverly driving home the idea that in a celebrity culture where adorning yourself in sponsored goods is completely acceptable, the Unpaid Tobacco Spokesperson idea is brilliant. Check out the site and spot below.
Ikea may not kill Ikeahackers fan-site after all
A good move to embrace the fandoms. As we said before, IKEA could learn from LEGO’s approach to working with the AFOL community.
reblogged from emergentfutures
Ikeahackers — a venerable fan-site that competed with Ikea’s newly launched, empty “online community” — were previously threatened by Ikea and looked to face extinction.
reblogged from designersofthings
Reducing the Digital Distraction with Haptics: Featured Speaker Jack Lindsay
Haptics refers to tactile technology that recreates the sense of touch. Perhaps the most common example of haptics is your smartphone vibrating when you receive a notification. But vibrating phones are just the tip of the iceberg when it comes to this more natural interaction.
The skinny jean, and the denim industry overall, are dying a slow death, at least according to American retailers. Now, it seems the skinny jean’s long-talked about replacement, the so-called “soft dressing” we flagged earlier this year (you can also call it “athleisure”), is gaining real traction.
Do our Facebook posts reflect our true personalities? Incrementally, probably not. But in aggregate, the things we say on social media paint a fairly accurate portrait of our inner selves.
reblogged from considertheaesthetic
Well, this is delightful.
"The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd."
Also Known As
Hoteliers Take Note, Robots Give Remote Tours of The Tate
Thanks in large part to Google, the days of landing on a hotel website and getting one of those clumsy 360 tours that almost crashes your browser are over. But those fancy 360 tours are often perfectly shot and beautifully coded and while they give visitors an accurate idea of the place, they don’t capture the actual experience.
Sure, you can have equally archaic and browser-crashing live cams installed but what about robots?
The Tate Modern in the UK has just launched this quirky and quite fabulous program, wherein robots will roam the galleries by night, and viewers can remote in to the tour. Check out After Dark:
It’s not too late to ditch the ad-based business model and build a better web.
As someone who left publishing because I couldn’t stand having one more conversation about how we would be chasing pageviews (Galleries: click through GOLD!), it’s heartening to know that the architects haven’t given up on a better Web.
reblogged from fastcompany
A new website from a couple MIT grads lets customers haggle for high-end, locally made products.
Haggling is an age-old tradition at marketplaces around the world, but price negotiations between merchants and buyers haven’t quite made their way into the world of e-commerce.
Theorem, a San Francisco-based startup headed by MIT grads Ryan Jackson and Adam Roberts, is trying to change that.
Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world.
Evolution in action:
"With so many variables, from emoticon type to the scientific method used, it’s tough to say for sure why the early studies showed no brain activity in the face-processing region while the recent one showed some face-related activity. The answer might simply be that emoticon use has increased so much even in the few years separating the research that we now process them more as faces than we did before. As Churches points out, our brains are "amazingly dynamic" in response to new environments.
"Thirty years ago, this activation of face-selective areas in the brain would not have been seen when :-) was presented," he says. "But our world has changed and so have we."
reblogged from attention2ads
A brand always worth studying, especially the dance between advertising, PR, and product development.
Bloomberg Businessweek have created a truely distinctive cover image to sell the latest issue of its popular magazine.
The cover story this week is “Coke Confront Its Big Fat Problem,” and Bloomberg Businessweek decided to add quite a few extra pounds onto the iconic Coca-Cola bottle.