How The Internet Of Things Will Reshape The Retail Experience
reblogged from retailtouchpoints
By Tom Bianculli, Senior Director of Emerging Business, Motorola Solutions
As the “Internet of things” evolves, it’s expected to have a profound impact on retail. Stores will become more intelligent. Brick-and-mortar retailers will become as connected as their online counterparts — everything in the store and everyone in it will be connected in real-time to create a personalized environment for shoppers, store associates and managers.
How will this be achieved? It all starts with capturing data in real time to gain insight into what is happening in and around the store environment. Sensors will pick up the movement of products, people and key assets automatically.
That real-time data will then be transformed into operational instructions and the insights derived will be mobilized to the right person, at the right time for the right action to be taken. We refer to this cycle as “capture, transform and mobilize” and are investing to render that into a solutions architecture that will effectively turn an enterprise into a platform that can be used to drive outcomes.
For example, by using sensors, video, RFID, precise location data and analytic technologies, store managers will have new levels of real-time inventory and asset visibility. They will be able to gain valuable insights from the movements and actions of associates, products and millions of shoppers.
30 Seconds to the Correlation Between Weather and Consumer Behavior
In an interesting (heavily) sponsored Xerox content series called 30 Seconds to Know on NBC News, the Weather Company’s Vikram Somaya shares some of the fascinating correlations he has found between weather and consumer behavior.
It’s one of the very few occasions I saw something on TV, then remembered the URL, and followed it over to the Web.
Once you get past the pre-rolls, banners, and interstitials, the content is really good and it’s actually a shame that there isn’t an obvious place to click through for more video or even a text interview.
If the topic of weather and behavioral influence piques your interest, here’s an interview with Somaya from the Atlantic last year, Cloudy with a Chance of Beer.