Prada Suits Everybody: Delightful Original Film

I have little to add to this other than reiterating what we already know: Ben Kingsley is divinity.

Wonderful original short film for Prada. Now THIS is what original branded entertainment should be.

There’s a Shopping Revolution Happening

via fastcompany:

There’s a shopping revolution happening—and it’s taking place in stores, online, deep inside your wallet, and everywhere else transactions have traction. From the way we spend money, to the things we spend it on, to the sales outlets themselves, consumers are wandering in a wonderland of buying potential. PayPal’s “digital wallet,” Amex’s slick socializing, Square’s disruptive tech, Warby Parker’s new way of selling eyeglasses, and Fab.com’s, well, fab design site represent just a few of the people and companies at the forefront of the movement—and the innovations powering the way we shop now.

Cite Arrow reblogged from fastcompany
Your Very Own QVC? V-Commerce Is Heeeere

And there you were thinking F-commerce was de rigueur… While setting up shop on Facebook is yet to yield major sales for most merchandisers, verified YouTube publishers will soon be able to sell via the Merch Store and this, quite frankly, makes a lot more sense from a consumer mindset standpoint. 

Merch Store was initially rolled out in partnerships with music distributors and start-ups like iTUnes and the particularly fabulous Topspin. But according to AuctionBytes, Over the next few months, YouTube publishers will see a new tab on their channel called “Store,” where they can choose merchandise to showcase to their viewers. “You’ll need to have an account with each company to list products on your channel, and clicking on the product will take you to the site where it’s for sale.”

So, while it won’t open up major new revenue channels for most beauty and apparel designers and bloggers, the bigger publishers (think: Glam, Gilt, Hearst, Conde et al) should be eyeing this very closely. When you couple existing behaviors around things like haul videos and styling how-tos with the ability to sell within the experience, I predict video commerce is going to significantly up the ante on commerce-driven-content. 

And if you’re a VC or you’re working at a start-up e-tailer or fashion site, I’d start loading up my basket with some of these eggs. 

From IRCs to Ads, Catalina Coupons Gets Into Display

Almost every CPG media strategy I’ve worked on has Catalina baked in as a mainstay line item. And as per Advertising Age, the checkout coupon king is about to get into digital ad buying, giving themselves an additional line item or two on many a media plan. 

According to the article, Catalina has a partnership with Nielsen, and it is fueling the targeting system, called BuyerVision, by pairing individual purchase data from Catalina loyalty programs with Nielsen’s online and TV-audience measurement panels.

By creating their own demand-side platform, Catalina is taking ownership of a massive chunk of many shopper marketing programs, both in-store and online. It’s safe to say there are probably a few ad people shifting uncomfortably in their seats right about now. 

braiker:

well played
flavorpill:

Yes.

braiker:

well played

flavorpill:

Yes.

Cite Arrow reblogged from braiker