Brand Strategy 

For brands and companies:

Defining brand positioning involves identifying and articulating your mission, vision, purpose, and values. We’ll ensure your market position is competitive and build a comprehensive and consistent reputation and narrative, mapping out scenarios to help you make choices about where to place bets. This work will result in a long-term plan and north star that ultimately ensures preference for your brand.

• brand guidelines

• visual and verbal identity, brand voice and tone

• brand archetype

• brand architecture (are you a house of brands or branded house)

• brand purpose and master narrative

• product storytelling

For agencies and organizations:

Whether you’re fresh out the gate or experiencing M&A activity, let’s ensure your employer brand and corporate brand strategy is powerful, compelling, and differentiated — and that it helps employees, investors, and all stakeholders see and share your mission. Beyond simply defining your brand, we will help train in and set the right cultural conditions to involve your colleagues in this critical journey.

• corporate brand narrative

• stakeholder mapping

• scenario planning

• employer brand management

• company values and CSR platforms

Inspire greatness on your teams and with partners by committing to a consistent culture of creative excellence. McKinsey has shown that creative companies are the ones that typically outperform rivals on a number of key commercial metrics: organic revenue growth, total return to shareholders and net enterprise value. Creative leaders outperform their peers on key financial metrics as well as innovation and loyalty scores.

Together we will develop a plan to ensure that a stream of quality inspiration finds its way into your organization, that you have clear criteria for what is good and what is great, that you have a creative evaluation tool and develop a vernacular for creativity at your organization. You will walk away with:

• criteria and ambition-setting

• hardwire creativity and innovation into daily practices and behaviors with a roadmap for implementation

• training and a vernacular to give good feedback

• assignment, creative, project, and activation brief template

• idea vetting and evaluation tools

Future proof your brand by going beyond fads and trends to understand cultural and societal shifts and what these changes mean for people and businesses.

Let's unpack what signal and the noise, the hype and backlash, and unearth universal and irrefutable truths that change how people, brands, and companies navigate the world.

Through focusing on core sectors and audiences, beyond just the basics of generational theory, we'll unlock opportunities to reach new audiences, diversify and grow your consumer base, and connect the dots between macro economic and geopolitical forces and your day-to-day business challenges.

• cultural insights and implications dossiers

• trend scanning and conversation mining

• pressure test ideas and concepts

• anticipate shifts in the marketplace

• develop multi and polycultural intelligence inside your organization

• quantitative and qualitative bespoke research, IDIs and online surveys

• translate data into tangible insights

Build and strengthen bridges to content creators, makers, influencers, emerging voices, editor-in-chiefs, and media KOLs with deliberate communications strategies and planning cycles that fit your organization's needs.

We will develop tools and tactics to help you earn your way into credible conversations, creative relevancy where your audiences actually are, and build messages, story points, and magnetic ideas.

• public relations and media planning

• influencer identification and creator engagement

• social media and content planning

• news bureaus and hot sheets

• brand partner, endorsement, and collaboration